Fire and Feline: Litten Joins the Build-a-Bear Workshop Roster

The highly popular Pokémon and Build-a-Bear Workshop collaboration continues its relentless expansion, this time with a fan-favorite from the Alola region. In a move that has delighted trainers and collectors alike, Build-a-Bear has officially announced the upcoming release of a Litten plush, set to hit online stores on September 18, 2025. This addition to the ever-growing collection of cuddly Pokémon is a testament to the enduring popularity of the franchise and the strategic marketing genius behind these limited-run, online-exclusive bundles.

The Litten announcement follows a successful year for the collaboration, which has seen the release of several other beloved pocket monsters, including Yamper, Wooloo, Wooper, and a massive Jumbo Gengar. The choice of Litten, the Fire-type starter from Pokémon Sun and Moon, is a strategic one, tapping into the nostalgia of the 7th generation of games. The character’s sleek, cat-like design and fiery personality make it a perfect candidate for a plush toy, and the included accessories promise to make this a must-have for serious collectors.

Breaking Down the Litten Bundle

As with most Pokémon releases from Build-a-Bear, Litten will be sold as an online-exclusive bundle, complete with a range of accessories that enhance its collectible value. While the exact price has yet to be confirmed, past bundles like the Sprigatito plush, which debuted at a price point of around $55 USD, offer a good reference. Here’s what we can expect from the Litten bundle:

• The Plush: The Litten plush itself is a faithful recreation of the Fire Cat Pokémon, with its iconic black and red fur and striking yellow eyes. The plush is expected to be a standard size, perfect for cuddling and display.
• Sound Chip: The bundle is confirmed to include a 5-in-1 sound chip, which will feature the distinct cries of Litten from the Pokémon series. This is a standard feature for most of the Pokémon bundles and adds a layer of authenticity for fans.
• Exclusive Pajama Set: The teaser image for the bundle shows Litten wearing a charming onesie pajama set, which features a Poké Ball design and a matching color scheme of reds and oranges. This exclusive outfit is a key selling point for the bundle, as it is not available for individual purchase.

The decision to sell Litten as an online-only bundle is a common practice for Build-a-Bear and serves a dual purpose. It creates a sense of scarcity and urgency, encouraging immediate purchases, and it simplifies the logistics of distribution by keeping the stock contained to a single sales channel. This strategy has proven incredibly successful for previous releases, with many bundles selling out quickly, and Litten is expected to be no different.

For fans who have been waiting for this fiery feline, the announcement is a cause for celebration. Build-a-Bear has opened up a sign-up page for email notifications, a clear indication that they are anticipating significant demand. The release of Litten not only adds another cherished character to the Pokémon lineup but also reinforces the strong and profitable partnership between Build-a-Bear and The Pokémon Company International. With more Pokémon releases expected in the future, the hunt for the next plush toy is already underway for dedicated collectors and fans around the world.